| OUR PHILOSOPHY |
Over the past 3 decades we have persistently advocated a philosophical perspective on global naming practices and rejected the casual pooling of names in creative drums. Random picking only leads to
further chaos in trademark conflicts and wasted campaigns. Controversial and disliked by creative agencies, our approach deals with the harsh realities of global marketplace that demands clean and exclusive ‘name ownership’ in order to be successful. Excessive name dilution clearly adds unnecessary chaos in promotional and trademark litigation costs. The current global revolution of domain name expansion and ICANN gTLDs are now once again reinforcing our philosophy as it necessitates open discussions to appreciate the problems and cope with the market realities of naming all over the world. So what are the new rules and how will this play out? Join the debate, forums and special events info@abcnamebank.com |
| MAJOR FACTS |
The Internet was not invented to solve global naming complexities, but today it is right in the centre of the storm, with the most powerful domain name tools and options leading the charge. There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership dreams while being assured of some level of protection. The combined annual global advertising expenditures mostly spent in pursuit of building name brands is about US$400bn. Global domain name expansion is unstoppable, the global hunger for brand name visibility is irresistible and the clash of the two is now inevitable. read more |
| ADJUSTMENTS REQUIRED |
The single most important tool of image expansion is name identity.
So why, suddenly, is there so much confusion in naming conflicts on various platforms; print, social media and now the global domain names expansion with ICANN gTLDs as each front is clashing with their own traditional ideologies? What are the latest frontiers and how to tackle the big picture to fully appreciate the complexities of global naming? How to avoid the endless waste created by trademark conflict and unwarranted campaigns? What are the new required adjustments for corporate thinking and what are the new practices required on the global corporate nomenclature front? Where are the pitfalls and new opportunities? |
| NAME EVALUATION |
Single or Multiple Brand Name Identities Ask not where your brand names identities came from but rather where are they headed? Unless there is a proper evaluation of exactly where the name identity is today and where it's headed, be prepared to face the flames. If you just heard of ICANN gTLD you are already few years behind. Dotcom Domain Name Portfolios What will happen to the current inventory of tens of millions of dotcom domain names in speculative trade and private holdings all over the world? What are the prudent ways to immediately weed out all the names, select winners and losers and make room for the brand new opportunities emerging from the new 1000 plus new gTLDs? read more |
| NAMING GUIDE |
Every hour, every day, some desperate attempt is underway to find a great business name for something new. A good name like magic can open unlimited doors to new customers or like a hidden disease can suck up cash flow. The majority of business fail due to lack of funds; when sales do not meet expenses, when customers do not connect with the name, when more money spent in name promotion, when names become hidden liability. There are too many options and methods of naming. Here is a checklist to help you stay on course. read more Download the guide. |
| ICANN GTLD |
The right gTLD name in the right combination is the cheapest, fastest and most powerful tool to create hyper visibility and global presence. This most intricate device can perform on massive customer acquisition a real game changer from the old school of traditional advertising and branding. Unlike the introduction of the first generation domain name game this one is ultra classy and a very sophisticated maneuver. read more |
Naseem Javed
Founder ABC Namebank now in 30th year
Author Image Supremacy 2013
Author Domination, the
gTLD name game 2012
Author Naming for Power 1993
Biography Naseem Javed
Naseem Javed is a world recognized authority on
corporate nomenclature, global and domain naming complexities, and
cyber affairs. He is founder of ABC Namebank, a world-class speaker,
syndicated columnist and author
of several books. Naseem has led
teams and personally created the name identities; TELUS, CELESTICA,
INTRIA, GENNUM, VINCOR, DUPLIUM, AGRICORE, POLLARA, TRANZUM, INTEQNA
and ZARLINK and hundreds more. He has also helped clients on various
naming complexities like IBM, General Motors, Texaco, Honeywell,
Bell Canada, KPMG, Bell South, RBH, GENTRA, CENTERPOST, OMNI-TV,
Royal Bank, Sasktel, Johnson & Johnson, Air Canada, Radio Shack,
Merck, BBDO, Petro Canada, ROGERS and COMPORIUM and hundreds more.
For the last few decades, Naseem has circumnavigated the globe and made his mark as a name identity expert.
Born in Delhi, raised in Karachi, he has spent the last 40 years living in Canada. Thirty years ago, Naseem founded ABC Namebank International based in Toronto and New York. This small specialized consul tancy on corporate nomenclature and brand architecture offers thought leadership and provides answers on how these names directly impact the success and failure of organiza tions on the global scenes. Naseem has also authored an influential book, Naming for Power, delivered some 100 key notes, and written hundreds of articles. Naseem directs corporate teams in this naming process; he has personally created names for his clients that when combined pull tens of billions
of dollars in annual revenues; he is recognized as a world authority on global naming and corporate nomenclature issues. Naseem stays active and up to date on the latest ICANN policies, which in coming years will completely turn the global cyber-namebranding and domain name scene completely upside down.
A great speaker and a moderator, he opens the way for dynamic debate on the future of image and identity
of corporations and where exactly they are headed; his talents are correctly spotting global naming trends, noting how they suddenly attack on existing powerful brands. Naseem is an award-winning graphic designer. He worked
as marketing consultant on the 1976 Montreal Summer Olympics. Today, he works exclusively on global corporate nomenclature issues, leaving designing work to other brilliant agencies. Unless he is on a podium, somewhere around the world, Naseem is at his home just outside of Toronto, where he lives with his wife Lucie and son Tashi.