| OUR PHILOSOPHY |
Over the past 3 decades we have persistently advocated a philosophical perspective on global naming practices and rejected the casual pooling of names in creative drums. Random picking only leads to
further chaos in trademark conflicts and wasted campaigns. Controversial and disliked by creative agencies, our approach deals with the harsh realities of global marketplace that demands clean and exclusive ‘name ownership’ in order to be successful. Excessive name dilution clearly adds unnecessary chaos in promotional and trademark litigation costs. The current global revolution of domain name expansion and ICANN gTLDs are now once again reinforcing our philosophy as it necessitates open discussions to appreciate the problems and cope with the market realities of naming all over the world. So what are the new rules and how will this play out? Join the debate, forums and special events info@abcnamebank.com |
| MAJOR FACTS |
The Internet was not invented to solve global naming complexities, but today it is right in the centre of the storm, with the most powerful domain name tools and options leading the charge. There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership dreams while being assured of some level of protection. The combined annual global advertising expenditures mostly spent in pursuit of building name brands is about US$400bn. Global domain name expansion is unstoppable, the global hunger for brand name visibility is irresistible and the clash of the two is now inevitable. read more |
| ADJUSTMENTS REQUIRED |
The single most important tool of image expansion is name identity.
So why, suddenly, is there so much confusion in naming conflicts on various platforms; print, social media and now the global domain names expansion with ICANN gTLDs as each front is clashing with their own traditional ideologies? What are the latest frontiers and how to tackle the big picture to fully appreciate the complexities of global naming? How to avoid the endless waste created by trademark conflict and unwarranted campaigns? What are the new required adjustments for corporate thinking and what are the new practices required on the global corporate nomenclature front? Where are the pitfalls and new opportunities? |
| NAME EVALUATION |
Single or Multiple Brand Name Identities Ask not where your brand names identities came from but rather where are they headed? Unless there is a proper evaluation of exactly where the name identity is today and where it's headed, be prepared to face the flames. If you just heard of ICANN gTLD you are already few years behind. Dotcom Domain Name Portfolios What will happen to the current inventory of tens of millions of dotcom domain names in speculative trade and private holdings all over the world? What are the prudent ways to immediately weed out all the names, select winners and losers and make room for the brand new opportunities emerging from the new 1000 plus new gTLDs? read more |
| NAMING GUIDE |
Every hour, every day, some desperate attempt is underway to find a great business name for something new. A good name like magic can open unlimited doors to new customers or like a hidden disease can suck up cash flow. The majority of business fail due to lack of funds; when sales do not meet expenses, when customers do not connect with the name, when more money spent in name promotion, when names become hidden liability. There are too many options and methods of naming. Here is a checklist to help you stay on course. read more Download the guide. |
| ICANN GTLD |
The right gTLD name in the right combination is the cheapest, fastest and most powerful tool to create hyper visibility and global presence. This most intricate device can perform on massive customer acquisition a real game changer from the old school of traditional advertising and branding. Unlike the introduction of the first generation domain name game this one is ultra classy and a very sophisticated maneuver. read more |
"Corporate nomenclature expert Naseem Javed...speaking to 500 industry
executives about the business of names and global image” The gathering
was Upside's Digital Living Room Conference at Ritz Carlton, Dana Point,
California" Upside magazine"
Naseem Javed is a very dynamic and engaging Keynote Speaker, a great Moderator and a respected Chairperson. He circumnavigates the globe and delivers fast forward plans to his attendees; he researches his subjects relentlessly, producing cutting edge serious contents but delivers in a very engaging and times very humorous style. His lectures accompany customized high quality fast paced and synchronized backdrop films. He has delivered over 100 Keynotes and here are some of his events…
Ten Steps to Rapid Image Expansion
The Hospitality Tech Conference - Artaaj
Hilton Dubai – October 23-24 2009
The Hospitality Branding Trends
Arabian Hotel Investment- AHIC
Madinat Jumeraih Dubai, May 5-6th 2008
Creating Tall Building Global Brands
8th IFHS Conference on Tall Buildings- ACE
Le Royal Meridian Abu Dhabi 10-12 DEC 2007
Global Hotel Iconization
Hotel Expansion Conference - Naseba Event
Hilton Dubai 3-4th December 2007
The Next Cycles of Media Branding
Middle East Broadcasting Summit 2007-ACE
Bustan Dubai November 26-27th 2007
Global Cyber-Branding Trends
MECOM 2007 - ACE
National Exhib. Abu Dhabi 23-25th April 2007
Branding & Image Positioning
IPO Middle East E - IIR
Madinat Jumeraih Dubai March 26 27 2007
Maximizing Value & IPO Image Building
Gulf IPO Conference - ACE
Al Marooj Rotana Dubai Feb 26-28 2007
The Fastest Ways to Create National Brands
Food Arabia – Jacob Fleming
Crown Plaza Dubai, Feb 20-21st 2007
Creating Super Icons for Super Success
Cityscape IIR event
Dubai Convention December 4th-6th 2006
Banking Image & Name Identities Challenge
Banking Image Conference – Jacob Flemings
Phoenician, Beirut, June 28-29th 2006
Islamic Banking Image & Global Positioning
The Islamic Banking Conference – IIR event
Oriental, Singapore, June 13-14th 2006
The Role of Brand Names in Insurance
The Insurance Branding Conference – IS event
Grand Hyatt, Singapore, June 5-7th 2006
Cyber-Brands to Drive e-Business
6th IMC Conference
Palais desCongres, Montreal, May 12-14,2003
Corporate Image & Trustworthiness
Association of Business Communication
Westin Harbour Castle, Toronto, April 3-5, 2003
Corporate Image in Cyberspace
PMRS Annual Conference & Trade Fair
Conference Centre, Alliston, June 12-14, 2002
Building a Digital Brand
Global Gaming Summit- River City Group
Metro Centre, Toronto, May 13-15, 2002
Corporate Image in Cyberspace
NBIA - National Business Incubation Assoc.
Fairmont Toronto, April 28 - May 1, 2002
Consumer Attitudes to Naming
The Conference Board of America
Inter-Continental New York, April 18-19, 2002
No Name, No Game
Softmatch
International Centre, Toronto, Mar.26-27, 2002
Corporate Branding for Power
IQPC
Metro Centre, Toronto, Mar 18-20, 2002
Corporate Naming & Global Mergers
APEX 2002 Schulich School of Business
Marriott, Toronto, March 7-10, 2002
Media Convergence & Cyber-Branding
The Conference Board,
Hilton, Toronto, Feb. 5-6, 2002
OnLine Advertising
Marketing OnLine - Marketing Magazine
Sheraton Centre, Toronto, Nov. 28 2001
Creating CyberBrands to Drive eBusiness
Internet Marketing Strategies- Frost
Parc 55 San Francisco, July 22-25 2001
Digital Branding
BrandSlam Summit - Marcus Evans,
Biltmore Arizona, June 3-5 2001
Successful Global E-Naming
Korea Trademark Assoc., Korea Econ. Daily
Conference Center Seoul, Korea, Feb. 11 2000
Domain Name Crisis in Asia
Hong Kong Industrial Technology Center
Hong Kong, Jan. 28 2000
Global Cyberbranding
Hong Kong General Chamber of Commerce
Hong Kong, Jan, 26 2000
Global branding
Corporate Branding Strategy - Federated Press
Marriott Hotel Toronto,Dec. 13-14, 1999
Successful Naming
CRM for Telecommunications- ICM
Marriott Hotel San Francisco, Nov. 3-4, 1999
New Challenges in Global Branding
WorldPharm '99
Pen-Center, Philadelphia,Oct. 26-28, 1999
Global Cyberbranding
Software & Information Industry USA
Royal York Hotel Toronto, Sep. 15-17, 1999
The Naming Challenge
Digital Living Room -Upside Magazine
Ritz Laguna Niguel, Jun. 20-22, 1999
Effective Global Branding
Pharmaceutical Global Branding - Barnett
Hilton Hotel Arlington, VA, May 17-18, 1999
Impact of Electronic Commerce on Naming
Forbes Presidents Forum
Ritz Chicago, Apr. 14-16, 1999
The Golden Rules of Naming
National Agro-Marketing Association
Grand Hyatt Hotel Atlanta, Apr. 7-9, 1999
Hollywood Branding Challenges
IIFA Awards-FICCI event
Dubai Expo Center, June 15-16 2006
The Name Branding of 1001 Towers
Cityscape - IIR event
Convention Center, Abu Dhabi, May 8-10 2006
The Novo-Consumerism & Image Trends
Retail Expo SEC event
SEC Sharjah, UAE, April 16-18 2006
The Four Mega Trends Impacting Arabia
Arabian Hotel Conference –AHIC MEED event
Madinat Jumeraih, Dubai, April 28-30 2006
Arabian Iconization
Gulf IPRA PR Conference- IPRA-GCC event
Gulf Hotel, Bahrain, March 19-21 2006
The Next Image Branding Revolution
Gulf Wealth GCC Forum - Itlala event
Grand Hyatt, Dubai, 12-13 Feb 2006
The New Role of Corporate Image in GCC
GCC Branding Summit- Datamatix event
Burj-Arab, Dubai, Dec 12-13th 2005
Cyber-Branding & Global Name Identities
e-Enterprise Challenges WaoGao Events
Congress Center , Toronto Oct 14-16, 2003
Corporate Image & Naming for Leadership
South Asian Leadership Conference
Crown Plaza Toronto October 4, 2003
Name Games
2003 PROFIT Magazine Hot 50
Nottawasaga, Alliston Sept. 26-28, 2003
Unleashing the Power of Corporate Name
The Canadian Institute’s 5th Annual
Metropolitan Hotel Toronto Sept 23-24,2003
Why Corporate Images Die a Slow Death?
IABC 2003 International Conference
Sheraton, Toronto, June 8 - 11, 2003
Unlock the Magic of Cyber-Marketing
Global Gaming Summit River City Group
Metro Center, Toronto, May 20-22, 2003
Future of Cyberbranding
Corporate Image 2001 Conference Board
Delta Toronto, Ontario May 15-16, 2001
Turbo-Branding in the Future
Corporate Communication- Conference Board
ANA Hotel Sydney, Feb. 28-Mar 1, 2001
Turbo Strategies for B-B Branding
E-Revolution Summit - Markus Evans
Peabody Orlando, Florida, Feb. 23-25, 2001
Naming in the Future Economy
Corporate Communication - Conference Board
Four Seasons Toronto, Feb. 7-8, 2001
Cyberbranding
2nd World Congress on E-Commerce
Convention Centre, Hamilton Jan. 17-19, 2001
Cyberbranding
Corporate Communication - Conference Board
Waldorf-Astoria New York, Nov. 28-29, 2000
Branding for E-Commerce Success
Corporate Image - Conference Board
Royal Garden London, U.K. Nov16-17, 2000
Private Labels Naming Rules
Branding B to B IQPC
Hyatt San Francisco, Oct. 24-25, 2000
Domain Bubble
Cyberbranding ,IIR
DoubleTree Santa Monica Jul. 18-19, 2000
Domain Bubble
Digital Living Room - Upside Magazine
Ritz Carleton Laguna Niguel, Jun19-20, 2000
Impact of Global Naming on Society
Conference 2000 PMRS
Harbour Castle, Toronto, Jun. 5-7, 2000
Domain Bubble
Forbes President Forum
Plaza Hotel New York, Apr. 12-14, 2000
Global Name Identities in E-Commerce
I and I Asia
Furama Hotel Hong Kong, Feb. 23 2000
Power Name Brands
Executive Forum on Corporate Branding-AMA
Hyatt San Francisco, Feb. 24-25, 1999
Successful Global Naming
Confederation of Indian Industries
Taj Hotel Bangalore, India Feb. 11, 1999
Super Firms Must Have Super Names
Confederation of Indian Industries
Mysore,India, Feb. 9, 1999
Successful Domain Name Branding
Integrated Marketing Conference - Ragan
Hyatt Hotel Atlanta, GA Jan 27-29 1999
Super Corporations-Super Names
Name, Fame & Fortune '98 IIR
Chicago, Sep 16-18 1998
Name & Image Branding
Software Publishers Association
Chicago, Sep 12-15 1998
Profits Through Branding
Asia Business Forum
Shangri-La Kuala Lumpur Feb. 25-26, 1998
Impact of E-Commerce on Business Names
Management Association of Pakistan
Sheraton Karachi, Pakistan, Feb. 10, 1998
Successful Naming
Trade-Marks in the Global Marketplace -TCI
Toronto, Sep. 15-16, 1997
Super Products - Super Names
Software Publishers Association
Washington, DC, Sep. 6-9, 1997
Master Name Branding
Creating Right Corporate Identity -IIR
Toronto, Jun. 29-30, 1988