|Over the past 3 decades we have persistently advocated a philosophical perspective on global naming practices and rejected the casual pooling of names in creative drums. Random picking only leads to
further chaos in trademark conflicts and wasted campaigns. Controversial and disliked by creative agencies, our approach deals with the harsh realities of global marketplace that demands clean and exclusive ‘name ownership’ in order to be successful. Excessive name dilution clearly adds unnecessary chaos in promotional and trademark litigation costs.
The current global revolution of domain name expansion and ICANN gTLDs are now once again reinforcing our philosophy as it necessitates open discussions to appreciate the problems and cope with the market realities of naming all over the world. So what are the new rules and how will this play out? Join the debate, forums and special events email@example.com
The Internet was not invented to solve global naming complexities, but today it is right in the centre of the storm, with the most powerful domain name tools and options leading the charge.
There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership dreams while being assured of some level of protection.
The combined annual global advertising expenditures mostly spent in pursuit of building name brands is about US$400bn.
Global domain name expansion is unstoppable, the global hunger for brand name visibility is irresistible and the clash of the two is now inevitable. read more
|The single most important tool of image expansion is name identity.
So why, suddenly, is there
so much confusion in naming conflicts on various platforms; print, social media and now the global domain names expansion with ICANN gTLDs as each front is clashing with their own traditional ideologies?
What are the latest frontiers and how to tackle the big picture to fully appreciate the complexities
of global naming? How to avoid the endless waste created by trademark conflict and unwarranted campaigns? What are the new required adjustments for corporate thinking and what are the new practices required on the global corporate nomenclature front? Where are the pitfalls and new opportunities?
|Single or Multiple Brand Name Identities
Ask not where your brand names identities came from but rather where are they headed? Unless there is a proper evaluation of exactly where the name identity is today and where it's headed, be prepared to face the flames. If you just heard of ICANN gTLD you are already few years behind.
Dotcom Domain Name Portfolios
What will happen to the current inventory of tens of millions of dotcom domain names in speculative trade and private holdings all over the world? What are the prudent ways to immediately weed out all the names, select winners and losers and make room for the brand new opportunities emerging from the new 1000 plus new gTLDs? read more
| Every hour, every day, some desperate attempt is underway to find a great business name for something new. A good name like magic can open unlimited doors to new customers or like a hidden disease can suck up cash flow. The majority of business fail due to lack of funds; when sales do not meet expenses, when customers do not connect with the name, when more money spent in name promotion, when names become hidden liability. There are too many options and methods of naming.
Here is a checklist to help you stay on course. read more
Download the guide.
|The right gTLD name in the right combination is the cheapest, fastest and most powerful tool to create hyper visibility and global presence. This most intricate device can perform on massive customer acquisition a real game changer from the old school of traditional advertising and branding. Unlike the introduction of the first generation domain name game this one is ultra classy and a very sophisticated maneuver. read more|
Naseem Javed’s writings are published all over the world.
This is what some have to say about him:
“Naseem is a compelling and creative thought leader in image supremacy
and the world of branding and global domain name expansion “
an American author, high-tech entrepreneur,
and former CEO and President of ICANN.
He previously served as Director of the National Cyber Security Center.
“Naseem has been a terriﬁc contributor to Blitz over the last 8 years. Not only have his columns been entertaining, but he has a way of producing ideas and information that no one else has yet thought of.”
Publisher & Editor, Blitz Magazine USA
“Javed has changed the face of many huge corporations and is a master of corporate naming”
“Naseem Javed’s original writing style, quality of content and ideas on branding make him a popular and widely read contributor. We always welcome his ideas, as they are unique, provoking and often very funny.”
Editor OnRec.com UK
“Some people may know him as an author of books, to others he is known as a celebrated speaker on conferences, but we have the pleasure of working with Naseem as a columnist. With a reader audience that operates in the dynamic world market of fast-moving consumer goods, it is their struggle to stay on top of the latest developments and gain the edge over their competitors. More and more, this battle is fought over the Internet, a battleground that knows few seasoned advisors. Naseem Javed has provided our readers with in-depth knowledge about the mechanics of this arena in his sharp-witted outlines that prove him to be a valuable source of management information to the decisive and forward looking entrepreneur.”
Andre van der Wiel,
Fresh plaza, Holland.
“Naseem makes you think about branding in a way you never did before. He points to all the little aspects in branding that can do so much good if done right and so much harm if done wrong."
"Clear thoughts. Good ideas. Naseem Javed weaves a lucid story as he puts across his point of view.”
Executive Editor IMAGES Business of Fashion New Delhi
“Naseem Javed is a new media branding guru. His insights about branding in the information age have been very relevant to our readers. Add to that his ability to be succinct and colorful in his writings, and you have readers who are able to clearly apply his insights to their marketing challenges.”
“International marketing and branding guru, Naseem Javed has been writing for Bizcommunity.com
regularly since 2004. His articles are very interesting, of great relevance to our readership in the media, marketing and advertising industry in Southern Africa, and succinct, well written and of a wonderfully entertaining, Conversational style, that makes them a favorite amongst our 45 000 weekly subscriber base
and 127 000 total readers monthly. It gives us a global edge to have writers of his caliber contributing
to our daily news and information service.”
Editor: Bizcommunity.com, South Africa
“An extremely helpful guide to the intricate world of brand names.
His research and writing is a real surviving kit for a businessman.”
“The CEO Refresher is “brain food for business” and Naseem Javed is a regular and valued contributor. He has deep knowledge and experience in branding, naming, marketing and the Internet and his insights always challenge you to think, explore and innovate. His articles are always engaging and entertaining and they always “twist your head” just a bit, to be able to see beyond - a true insight and thought leader.”
The CEO Refresher, Canada
“Naseem Javed is like one of those trusted scouts they used to send far ahead of the covered wagon caravans in olden days. His jobs were to look carefully for approaching danger, and sound the warning if necessary. And so Naseem scans the horizon of the Internet, corporate image branding, China, domain issues, search engines, e-commerce and email marketing-- for starters -- and occasionally ﬁnds something to be wary about. But more often, he just brings to your attention trends and shifts in the technological landscape that most people in covered wagons would never ever think about, let along see.”
New Communitelligence USA
“Names are perhaps the single-most important issue of corporate communication today,’’ said Naseem Javed, With millions and millions of product names clashing in cyberspace, a name is no longer something people can sit around a kitchen and come up with.’’ A company can no longer say, ‘’We make machines for business and we are international, so we will be”
INTERNATIONAL BUSINESS MACHINES.’’
“GENERAL MOTORS worked for an industrial giant in the 20’s, but it doesn’t work today,’’ Javed said. ‘’The loose change is gone -- all those zodiac signs and constellations, GENESIS and EGASUS, they’re all gone. Apples, oranges, pineapples. Look at the newspaper business -- you have
thousands of papers, and they’re all COURIER or JOURNAL or DISPATCH or POST. These people have a hell of a problem going into cyberspace.’’
New York Times,
“Naming for power would have saved months of time on our new international naming.”
“Javed’s book is powerful reading from a master of the name game.” Globe & Mail “If you want
a legendary name,” says Javed, “it must belong to you.”
“Naming for Power is a must read for anyone who thinks naming is easy.”
Johnson & Johnson
“Javed is clearly a genius and probably knows more about this captivating subject
than anyone on Earth.”
Winnipeg Free Press
“A good name means the difference between ringing cash registers or quick extinction.”
The San Diego Union-Tribune
“Glistering names in their home country often turn dull when they cross borders.”
“A funny and sometimes shocking book.”
Kansas City Star
“This global naming expert lectures and travels all over the world with his unique message”