|Over the past 3 decades we have persistently advocated a philosophical perspective on global naming practices and rejected the casual pooling of names in creative drums. Random picking only leads to
further chaos in trademark conflicts and wasted campaigns. Controversial and disliked by creative agencies, our approach deals with the harsh realities of global marketplace that demands clean and exclusive ‘name ownership’ in order to be successful. Excessive name dilution clearly adds unnecessary chaos in promotional and trademark litigation costs.
The current global revolution of domain name expansion and ICANN gTLDs are now once again reinforcing our philosophy as it necessitates open discussions to appreciate the problems and cope with the market realities of naming all over the world. So what are the new rules and how will this play out? Join the debate, forums and special events firstname.lastname@example.org
The Internet was not invented to solve global naming complexities, but today it is right in the centre of the storm, with the most powerful domain name tools and options leading the charge.
There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership dreams while being assured of some level of protection.
The combined annual global advertising expenditures mostly spent in pursuit of building name brands is about US$400bn.
Global domain name expansion is unstoppable, the global hunger for brand name visibility is irresistible and the clash of the two is now inevitable. read more
|The single most important tool of image expansion is name identity.
So why, suddenly, is there
so much confusion in naming conflicts on various platforms; print, social media and now the global domain names expansion with ICANN gTLDs as each front is clashing with their own traditional ideologies?
What are the latest frontiers and how to tackle the big picture to fully appreciate the complexities
of global naming? How to avoid the endless waste created by trademark conflict and unwarranted campaigns? What are the new required adjustments for corporate thinking and what are the new practices required on the global corporate nomenclature front? Where are the pitfalls and new opportunities?
|Single or Multiple Brand Name Identities
Ask not where your brand names identities came from but rather where are they headed? Unless there is a proper evaluation of exactly where the name identity is today and where it's headed, be prepared to face the flames. If you just heard of ICANN gTLD you are already few years behind.
Dotcom Domain Name Portfolios
What will happen to the current inventory of tens of millions of dotcom domain names in speculative trade and private holdings all over the world? What are the prudent ways to immediately weed out all the names, select winners and losers and make room for the brand new opportunities emerging from the new 1000 plus new gTLDs? read more
| Every hour, every day, some desperate attempt is underway to find a great business name for something new. A good name like magic can open unlimited doors to new customers or like a hidden disease can suck up cash flow. The majority of business fail due to lack of funds; when sales do not meet expenses, when customers do not connect with the name, when more money spent in name promotion, when names become hidden liability. There are too many options and methods of naming.
Here is a checklist to help you stay on course. read more
Download the guide.
|The right gTLD name in the right combination is the cheapest, fastest and most powerful tool to create hyper visibility and global presence. This most intricate device can perform on massive customer acquisition a real game changer from the old school of traditional advertising and branding. Unlike the introduction of the first generation domain name game this one is ultra classy and a very sophisticated maneuver. read more|
Facts: The Internet was not invented to solve global naming complexities, but today it is right in the centre of the storm, with the most powerful domain name tools and options leading the charge.
Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership dreams while being assured of some level of protection.
Facts: The combined annual global advertising expenditures mostly spent in pursuit of building name brands is about US$400bn.
Facts: Global domain name expansion is unstoppable, the global hunger for brand name visibility is irresistible and the clash of the two is now inevitable.
Facts: The name identity is the most important and valuable component of a brand while a domain name is still the most undervalued and misunderstood component of the e-commerce.
Facts: The ICANN gTLD game is not just for everyone or for any business. It's a highly tactical device that needs the right housing to nurture it under a special agenda.
Facts: In the right combination, a gTLD dot name is the most economical tool for the fastest global name identity expansion, with the most maximum impact, ever.
Facts: Regardless where a DOT is placed in a domain name of any type or size it's a 'name' and therefore must conform to rules of corporate nomenclature and trademark laws.
Facts: Less than 2% of business executives have any significant level of depth to articulate on the dot name topic and lead their teams.
Facts: So far dot names are being driven by registries, registrars, domainers, lawyers and Icannistas, the absence of frontline marketers is creating a fog of war.
Facts: Based on the current trajectory, ICANN and global domain name expansion may become the alternate power house to global name identity protection issues.
Facts: Outside a very small percentage, most business names from last century cannot be stretched over the marketing canvas of global ecommerce.
Facts: Dictionary words, for the first time, acquire special 'generic brand protection power' as they will start to dominate cyber traffic flow as dot names.
Facts: The current 542 word generic gTLD dot names can be classified into three categories; Safe journeys, Bumpy roads, Lost in the jungle, winners and losers select their lanes.
Facts: The runaway success of few dozen dot names from the first 1,500 applications will encourage tenfold the number of new applicants in the next round.
Facts: The Facebook and Social Media strips the brand names as they appear as 'naked words' in social chit-chat. Facebook has yet to show a model for brand name expansion while shares fall.
Facts: Massive digitization will further compress the old fashioned graphic campaigns into micro mobile name-centric messages, where brand name identity will be the single main differentiator.
Excerpted with permission from Metrostate Syndicate, publisher of the book Image Supremacy
by Naseem Javed www.imagesupremacy.com.