The International Media

Naseem is annually featured in over 100 articles worldwide, following are some selected articles.
Fast Forward "While a successful naming campaign can take months or even years, Javed has distilled the key principles into three golden rules for choosing a name."
Fast Forward, Tom Peters, Newsletter Dec.1997
Report On Business Magazine "Javed stresses, 'If you have a bad name, you are helping the competition'"
Report On Business Magazine, Toronto  Dec.1997
Associated Press What's In A Name -
Associated Press, New York, July 26, 1997 Full story

Webweek Need a Name? Join TwoWords Together -
Web Week, New York, June 16, 1997 Full story

Brand Week A Really Cool Name Would Be WebNetDataLink.com
Brand Week, New York, May 12, 1997 Full story

The Atlanta Journal Constitution Companies' names often err on side of silliness.
The Atlanta Journal Constitution, Atlanta, Apr. 6, 1997 Full story

The Gazette The First shall be last, and bad Net names.
The Gazette, Montreal, Mar. 27, 1997 Full story

Fortune " What you want is a name that's going to sit well with customers," says Naseem Javed.
Fortune, New York, NY Mar. 4, 1996
Success "If you want to be successful in the year 2000, your name must have a global presence, says Naseem Javed."
Success, New York Dec. 1995

The Globe and Mail Javed says, " Many names, especially high tech ones, are usually picked quickly over a barbecue or by someone in the family."
The Globe and Mail, Toronto, ON Oct. 11, 1995
The Rotarian " Naming for Power, looks on one of the most neglected, yet important aspects of business in a global economy."
The Rotarian, Evanston, IL Apr. 1995
Chicago Tribune "Corporate naming of the global scene is the single most important issue of corporate communications," says Javed.
Chicago Tribune, Chicago, IL Feb. 14, 1995
The New York Times Magazine "Trying to be cute can also be a mistake, says Naseem Javed, Honeywell spent millions to change its name to Bull.'
&The New York Times Magazine, New York, NY Sep. 18, 1994
I.D. Magazine " ABC Namebank, the gand-daddy of naming."
I.D. Magazine, New York, NY May 1994
The San Diego Union-Tribune "A good name means the difference between ringing
cash registers or quick extinction," says Naseem Javed.
The San Diego Union-Tribune, San Diego, CA Feb. 6, 1994
Marketing Magazine "Naming For Power, a jauntily snappy style book, with lots of hints on what works and what doesn't."
Marketing Magazine, Toronto Jan. 3, 1994
The Financial Post "Sloppy naming process, leads to the wrong name and ultimately to marketing failure, says Naseem Javed."
The Financial Post, Toronto Dec. 28, 1993
The Globe And Mail "Naseem Javed is one of a handful of name brokers in North America who have made a business out of doing what used to come mostly from gut and instinct."
The Globe And Mail, Toronto Aug. 31, 1993

Chicago Tribune " A poor name is the fastest way to hit oblivion,"
says Naseem Javed.
Chicago Tribune, Chicago, IL Jan. 19, 1993
Business Internatinal "A study by ABC Namebank predicts major changes in the naming of the Fortune 500."
Business Internatinal, New York Jun. 1991

Amusement Business "ABC Namebank has a unique specialty: consulting on names. With businesses competing on a global scale more than ever before, it appears name consulting is an idea whose time has come."
Amusement Business, Nashville, TN Mar. 4,1991

Entreprenuer Magazine "ABC Namebank International Inc. has developed a systematic approach to naming styles and trends which it uses to aid firms in picking a name."
Entreprenuer Magazine, Irvine, CA Winter 1991

Canadian Business " Javed has become a connoisseur of corporate nomenclature."
Canadian Business, Toronto, ON Jan. 1991
PR Reporter "The 3,819 US trademarks that use 'gold' as prefixes are losing their glitter, says Naseem Javed, president of ABC Namebank. He says the truly elite are now embracing platinum credit cards and services of distinguish themselves."
PR Reporter, Exeter, NH Jan.1991

Business Internatinal "ABC Namebank says names are created to sell - otherwise you could simply give a company a number instead of a names... when a name is well chosen, it can give a firm a new lease on life."
Business Internatinal, New York, NY Dec.10,1990

Inc. Magzine "According to ABC Namebank International, more companies than ever are moving towards names pulled out of the air like Kodak rather than ones that involve areas or descriptions."
INC. Magzine, Boston, MA Dec.1990

Nations Business "U.S. firms register about a million business names a year, says Naseem Javed, president of ABC Namebank."
Nations Business, Washington, DC Nov.1990

American Demographics "The right business name can mean the difference between success and failure. The name of a company, product or service being broadcast can often help the message survive, says Naseem Javed."
American Demographics, Ithica, NY Oct.,1990

Chicago Tribune "You can put a value on a trademark or a brand name, even if it doesn't show up on the balance sheet, says Naseem Javed. Look at RJR Nabisco. Their real assets are their 100 or so famous brands. Take away those names and what you have left is ovens and cookie mix."
Chicago Tribune, Chicago, IL Aug.12,1990

Palm Beach Post "ABC Namebank has recently published a study 'The Strategic Impact of Naming Products', which is available to senior executives."
Palm Beach Post, Palm Beach, FL Aug. 1990

Entreprenuer Magazine "If consumers don't recall a company name when it comes time to buy a product or service, all the advertising in the world won't help according to Naseem Javed."
Entreprenuer Magazine, Irvine, CA Mar.1990

USA Today "Very comfortable, environmental names are in... forget about 'tech' and 'digital' says ABC Namebank."
USA Today, Arlington, VA Feb.1990

IEEE Spectrum "ABC Namebank uses large databases to track trends and analyze the effect of names on product or company's success."
IEEE Spectrum, New York, NY Jan.20,1990

Commerce Magazine "ABC Namebank recently conducted a study to assess major trends in the naming of American business ... these trends become even more significant with the rapid globalization of industry of markets."
Commerce Magazine, Chicago, IL Feb.1990

Los Angeles Times "According to a study of U.S. Corporations by ABC, the term 'system' or just plain 'sys' was used in the names of 173,000 companies."
Los Angeles Times, L.A., CA Nov.13, 1989

PR Reporter "Naming trends tend to correspond to business and societal climate of the times according to a study from ABC Namebank International."
PR Reporter, Exeter, NH July 17, 1989
Christian Science Monitor "Naseem Javed, president of ABC Namebank International, says that the choice of business and product names is a key strategic issue."
Christian Science Monitor, Boston, MA May 16, 1989
Business Marketing "The ABC study ... shows that the shortage of unique names is leading more companies to rely on coined words."
&Business Marketing, Chicago, IL October, 1988
ADweek "According to ABC Namebank, the search to find unique, positive names has reached almost desperate levels."
AD Week, New York, NY May 16, 1988

Var Business "A name that is too dull or too complicated can cost a vital marketing edge, according to ABC Namebank International Inc., a name development facility."
Var Business, New York, Manhasset, NY Feb,1988

The Forbes " Naseem Javed says, ?80% of existing computer names are simply combinations and permutations of other names."
Forbes, New York, NY Aug. 29, 1983
Computer World " Javed says that global registrability of
high technology is a most serious problem."
Computer World, Framingham, MA Jul. 1983