What secret messages of love, hate
or profanity is your name identity emulating?

• How does your name’s alpha structure compare to perceived notions?
• Explore the strongest and weakest points of your name’s hidden meanings.
• How visible are the names and what are they communicating?
• How secure is your name identity? Are there regional traps of perceptions?
• How much lasting power does your domain name have in the realm of e-commerce?
• Do you command 100% ownership of your brand?
• Are you prepared to face the reality of the Five Star Standard of Naming?

You may have started out by selecting the best name with the best intentions, and it may have worked wonders in the past, but with intense global competition and shifting trends, the best of the best names lose their power. Meanings are washed aside by new perceptions, and old values often change to new ones. Without a solid name identity, you have no real brand. Without absolute 100% name ownership, you are not in the image building game.

To name a few trends; the most common challenge is when the combination of two words compressed into a single name shoots an entirely different meaning and no longer projects the original double barre l theme. When several words are forced into creating one highly condensed telescoped name, this only creates a monstrosity only understood by its creators but not the public at large. Management stays convinced of combining words into one while the customer has no idea of the creative force behind and sees the oddity through an entirely different lens. If your name is emulating multiple perceptions it will also cut your sales and profits in equal multiples.

Organizations are also simply not aware that an extra letter added or chopped off from their name may have already shifted the force of the desired message into some unknown confused meaning and turning customers off.

Organizations only see their name identity always surrounded by a full blown graphic package. But in reality, most names came across naked and stripped of all the fancy dressage, they pop-up either in conversations or on the internet where they look and sound very different in the rhythm of the language and so often lose their desired meaning and perceptions.

Upon submission of your name identity, you will receive a customized 15-page, 3000 words report
within Five Working Days.

This confidential report is prepared for frontline management and can provide solid grounds for
constructive discussion, diagnosis of where to position your brand in future or clarify internal
lingering opinions and emotional luggage stemming from historical attachment with the name, that
often prohibits the corporate culture to adopt new trends. These old notions without any
professional analysis often linger and spill into debates among management without any solid
outcome.

This will also include impartial comments on the overall name suitability, and how closely it matches with the nature of your business activity, and the audience.

If there is an existing domain name for the same submitted identity, this review will analyze how
your current name will fare within the fierce competition of the e-commerce maze. It will examine
how easy your name is to find, as well as its search ability options and limitations. Equally, this
report will enable you to avoid pitfalls, which will hinder the progress of your name identity and its
overall long-term success.

This report will clearly indicate about consulting your trademark lawyers prior responding on any
naming issue based on our findings. We are not trademark lawyers but our nomenclature and global trademark research experience makes us a great resource for the trademark practitioners.

Therefore, the report will also address the registrability and name dilution issues; it will overlay
all the obvious, hidden or subtle conflicting citations for the client. This profile can also be used by
the client’s trademark lawyers to render a more informed trademark opinion and ensure an even more comprehensive intellectual property planning.

This report will also suggest about consulting your advertising agencies as such name evaluations
always assist them in laying out a long-term image expansion program and chalking out the slogan
or logo strategies to optimize the personality of the name identity. We are not an advertising agency,
but our global nomenclature experience and usability of names makes us a great resource to the
creative services.

Kindly submit the desired ‘name’ with a short description of what the name identity is used for.
You may also submit the domain name that is associated with the name and any other related
information.

The Name Evaluation Report will be delivered as a PDF via email within Five Working Days.
Upon your request, we will notify you with exact pricing and respond to your issues very
promptly.

Kristal Wallis
info@abcnamebank.com

Naseem Javed
nj@njabc.com